Udwarthanam is a specialized and highly therapeutic Ayurvedic dry massage. The term originates from Urdhva (upward) and Varthanam (movement), referring to the upward stroking technique used throughout the procedure. It involves a vigorous and deep-tissue massage performed with medicated herbal powders (Churna) or pastes, applied in an upward direction against the natural hair growth.

This therapy serves as a primary Rukshana (drying) and Lekhana (scraping) procedure, specifically aimed at reducing excess Kapha Dosha and accumulated fat (Meda Dhatu). Udwarthanam is widely recognized for its role in weight management, body firming, improving blood circulation, and enhancing skin texture and tone.

The treatment employs a unique blend of herbal powders made from medicinal plants, oils, and other natural ingredients. The upward rubbing motion gently exfoliates the skin, stimulates lymphatic flow, supports detoxification, and revitalizes the body. Regular sessions help reduce subcutaneous fat, clear metabolic blockages, and promote a feeling of lightness and overall well-being.